Behavior Change Webinar Series

Event Date: 
Thursday, February 15, 2018
Event Type: 
Non-NEHA Event

Using Community-Based Social Marketing to Change Behavior
Thursday, Feb. 15 from 1 to 2 p.m. EST 
*NEHA CEUs available*

We’re human. Our actions are influenced by peer pressure, personal motivations and values, convenience, cost — and the list goes on! By understanding the benefits a behavior might bring and any barriers that may stand in the way, social marketers can implement more informed and effective campaigns. A successful campaign “marketing mix” will include various messages, psychology-based communication tactics, and diverse channels and outreach strategies.

On this first webinar of a four-part Behavior Change series, the Partnership for Food Safety Education, with guest Kelley Dennings of Action Research, will bring you tools and strategies to advance food safety behavior change.

Contact Name: 
Shelley Feist
Partnership for Food Safety Education
(202) 220-0651